This is your general company information which we will need to get your credentials into Google. Everything you give us here should be as you would want it to be visible on Google.
So for instance, if your premises where you see people are different from your registered company address, it’s your premises that we’ll need information about.
This page is for us to capture information that will help us target your audience, and write or refine what appears on the pages they see when we’re trying to get them to contact you.
Keywords are the search terms that people type in when they’re doing an internet (usually Google) search. For example, someone looking for a local plumber may go to Google and type “Plumber Hammersmith”, or “Best plumber West London”.
Please fill in the search terms that you think your prospective clients may use if they’re looking for your kind of services on the internet . This won’t be an exhaustive list,
but will help ensure we’re researching the right words.
Please put one search term per line, and click on the ‘+’ sign next to the line to type in more search terms.
Once we’ve completed our research on the back of this, we’ll discuss the final proposed list with you.
Are there different high level themes or service offerings which you would like to test for appeal? We can run ads based on different topics or services to see which ones resonate more with your audience or lead to more business.
If not, just type “No”.
A Lead Magnet is a free offer which would be useful and valuable to your prospects, but would be easy for you to deliver. For instance, a free phone consultation (aka “a chat”, but consultation sounds so much more valuable!), or a customised report for their needs.
This would be useful to encourage them to contact you and establish a relationship, and we would heavily recommend it. We would use it on the landing page, and potentially in the adverts as well.
This is for us to know what needs to be done on your site itself and to your Google account.