Lead Gen Project Start Questionnaire

Business Information

This is your general company information which we will need to get your credentials into Google. Everything you give us here should be as you would want it to be visible on Google.

So for instance, if your premises where you see people are different from your registered company address, it’s your premises that we’ll need information about.
Company Name*
Company Name as it should appear in ads. For instance, don’t include “Ltd.” unless this is an important part of how your company should be known.
Your name*
Just to be sure we’re speaking to the right person as we follow up with you!

First

Last
Company Address*
This will be public and visible on your “Google My Business” page. So please provide here the address which Joe Public should see.

Street Address

Address Line 2

City

State / Province / Region

ZIP / Postal Code

Country
Company Phone
The public phone number for your company.

What you do

This page is for us to capture information that will help us target your audience, and write or refine what appears on the pages they see when we’re trying to get them to contact you.

Keywords*

Keywords are the search terms that people type in when they’re doing an internet (usually Google) search. For example, someone looking for a local plumber may go to Google and type “Plumber Hammersmith”, or “Best plumber West London”.

Please fill in the search terms that you think your prospective clients may use if they’re looking for your kind of services on the internet . This won’t be an exhaustive list,
but will help ensure we’re researching the right words.

Please put one search term per line, and click on the ‘+’ sign next to the line to type in more search terms.

Once we’ve completed our research on the back of this, we’ll discuss the final proposed list with you.

Key Copy Points*
Specific points about the benefits of your service, any
credentials that will help (e.g. publications, testimonials, clients, certifications, etc.). Things that make you special.
Feel free to put links here if this kind of content exists on your site.
Landing Page Videos*
Do you have videos that describe your business which we can use on your landing page?
- Yes
- No
- No, but I’d like to make some
Locations You Can Serve
If you are a locally based business, and are looking for local clients, please list the towns or postcodes that you serve. Try not to be over-ambitious here – if you’re a dentist, you’re not realistically going to get clients to drive over 50 miles to come see you. The broader the area, the more you’ll end up paying for people to see your ads who are unlikely to ever visit.
You can add multiple locations by pressing the ‘+’ at the end of each line.
High Level Themes*

Are there different high level themes or service offerings which you would like to test for appeal? We can run ads based on different topics or services to see which ones resonate more with your audience or lead to more business.

If not, just type “No”.
Lead Magnet

A Lead Magnet is a free offer which would be useful and valuable to your prospects, but would be easy for you to deliver. For instance, a free phone consultation (aka “a chat”, but consultation sounds so much more valuable!), or a customised report for their needs.

This would be useful to encourage them to contact you and establish a relationship, and we would heavily recommend it. We would use it on the landing page, and potentially in the adverts as well.

Web and Google Details

This is for us to know what needs to be done on your site itself and to your Google account.
Would you like us to create the Landing Page on your website?*
You will need specific pages created to drive your traffic to. We will create the design. Once that has been agreed with you, do you want us to actually put the pages on your site?
- Yes, Inspired Indie should put the pages on my site
- No, I have my own person who wil add the pages
OK. We’ll contact you separately to securely get access details to upload content to your site.
Please remember to make sure that your website is backed up prior to our adding any work to it. Although we’ve never broken a site, we take no responsibility for anything on it if it does break!
Webmaster contact details
Who should we speak to in order to get your landing page(s) up on your site, and how can we contact them?
Existing Google Accounts*
Do you have the following Google accounts already? Any that you don’t have, we will need to set up for you. Any that you DO have, we will need permission to access. We’ll get this from you separately in a more secure way.
- Google AdWords Account
- Google Analytics Account
- Google + Business Account
- Google My Business Account
Supporting Pages*
Google likes to see that you have at least these pages in place. Do they currently exist on your site?
- Privacy Page
- Terms and Conditions Page
- Contact Page
Anything else?
Is there anything else you’d like to share with us here? Obviously, we will talk, but if you’d like to note anything down that you think we’ve missed or should pay attention to, feel free to do it here.
Email
This field is for validation purposes and should be left unchanged.

Lead Generation Project Start Questionnaire

Step 1 of 3

Business Information

What you do

Web and Google Details